You've probably noticed that when you do a search on the Internet, such as search your next vacation destination, Google or Facebook offer advertising based on your requests.
This may sound really useful because it can lead you to find what you are looking for. But be aware that this advertising is by abuse your privacy. Indeed, the only way to provide targeted advertising is to monitor user data.
First, Google uses tools such as browsing history, search preferences. On the other hand, Facebook uses your publications, references and tastes and comments.Targeted advertising will increase exponentially with the revolution of mobile devices such as Google Glass.
Twitter which started late on this market has already tested several initiatives. Twitter wants to position itself as a space where users can comment on live programs they watch on television. Thus, in 2012, according to Twitter, more than 32 million Americans have written tweets about their favorite TV program. The microblogging site has also launched a new advertising product that enables brands to target users who watched a program that was broadcast one of their ads: Video technology fingerprinting is to automatically detect identity of the brand advertising was on television. The micro-blogging site is then responsible to target users who have tweeted about the program in which the ad ran, then a tweet from the mark concerned will appear on their sponsored newsfeed. The system is being tested in the US for advertisers using television advertising campaigns at national level.
The use of a VPN is to encrypt all communication and data transfer over the Internet. Thus, the Web giants can not analyze your browsing information and can not offer you ads based on your personal data. In addition, targeted advertising also uses geolocation to increase efficiency. With a VPN, you can easily change your IP address by selecting a host country between several servers worldwide. The VPN allows you to hide both your personal and your country. Your connection is made anonymous and reliable, and you can surf freely, away from prying eyes.
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