There are many schools of thought on first mover advantage in the industry. In the telecommunications field, this position may indeed be a huge advantage. Take AT & T, for example, with the launch of the iPhone. They were able to co-brand the solution for the future of other service providers to enter the picture. Now, another engine first entered the scene in the Caribbean to provide a hosted desktop solution with Citrix technology. is Digicel Group , a regional phone company with more than 13 million customers. Their Digicel Desktop as a Service started in Bermuda and is moving rapidly to 31 markets across Bermuda, the Caribbean and the South Pacific. With this launch, Digicel plans to provide a lift to their average revenue per user (ARPU) and create a huge race barrier for retention of customers for years to come.
But overall the market is much more than the first-movers. Citrix has created a fundamental basis from which the high Telcos, MSOs and MSPs can drive new business. You see, the Citrix Service Provider business has been around for the last four years and we have thousands of partners creating hundreds of millions of dollars in revenue. Unlike our competitors, who have touted launches and logos, partners deploying real services and value creation and revenues. And the best news of all is our solutions are based on our proven technology, but tuned to deliver hosted in a multi-tenant world
http://www.youtube.com/watch?v=NNNR3VL2iBs
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