Today presents a real opportunity for organizations to bridge the gap between productivity and work life harmony. Lets face it, long gone gone are the days of 9-5 standard. Instead, people are working on average 8.8 hours per day *, the balance in harmony with the morning school run, gym, travel, care for others and (last but certainly not least) that any significant recharge on a daily basis. And how do they do it? Combining innovative technologies such as desktop virtualization and cloud computing applications and smart devices that enable employees well, work smart.
Recent statistics show 05-2012 Teleworking has increased by almost 80% , with 1 in 5 Americans working from home at least once a week . A quick trip across the Atlantic and the Institute of Leadership and Management reports 94% of UK organizations now offer staff some form of flexible working
Now this may come as no surprise, afterall topics such as -. BYOD and desktop virtualization have been hot for a number of years now, as well as flexible working. Virgin entrepreneur has recently launched a series of writer and guest-contributed blogs - The rise of flexible work, which proves that this trend is not a myth, on the contrary - the ability to work flexible hours is still a factor 'key influence for many employees when considering potential employers.
So what are the implications for organizations and IT departments similar to accommodate these unique and changing needs of the changing workplace? It may seem complex. IT must align budgets and priorities while at the same time providing secure good jobs that allow employees to remain productive with work in corporate hands. When it comes to desktop virtualization, there is rarely a one-size-fits solution.
Whether the priority is to leverage Windows applications, modernize approaches to desktop refresh or enable self-service applications and desktops on BYO laptops and tablets, Citrix XenDesktop with FlexCast provides unprecedented flexibility to address key use cases first, allowing the additional use cases that the needs - and budgets - evolve. And the net benefit? IT to take full advantage of the security and cost-effective centralization together delivering the right type of virtual desktop experience for each user -. All through a single solution
Think you know the main use cases for desktop virtualization?
how many your customers adopt BYO strategies, windows-as-a-service or virtual desktops and applications to name just a few? If you are a Citrix partner the big news is that there are a number of campaigns and conversation starters available, pre-packaged and ready to go that can help generate new leads with customers today Citrix marketing Concierge - your one stop destination for all Citrix marketing materials. Featured campaigns include
- Deliver Windows as-a-service for all use cases
- Empower a modern workforce with virtual desktops and applications
- PC Refresh low cost
- Mobilizing Windows Apps
- remote access to the PC business
- Virtualization 3D Professional graphics
Take your campaigns more
do not forget that you can also leverage your Citrix Syndication content showcase your website to complete your campaigns and drive more qualified leads. How? By continually return prospects to relevant content on your website.
Take a look at these graphics on the subject recently launched and available now, including in the workplace of the future and Top use Cases for Desktop Virtualization. Additional resources are Top 10 reasons to adopt the Shifting work and a new page with several use cases for desktop virtualization in the world ever changes in retransmission.
Linking to content of this type of your email campaigns not only gives you the ability to provide customers with additional information in these crucial early stages of the sales cycle, but it is also a great way to generate additional traffic to your website.
Start your conversations today
Get ahead with these marketing resources designed to help you quickly perform ad hoc specific conversations with your customers. For more information on these free programs Citrix Marketing Concierge and Citrix Syndication , and access to materials, visit www.citrix.com/partnercentral today and select "marketing programs"
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* Source: Bureau of Labor Statistics
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