Today, Citrix introduced the world to XenMobile MDM, a new product that provides mobile management capabilities leaders industry, and! Mobile Solutions Bundle, which includes XenMobile MDM and CloudGateway, to provide comprehensive management of enterprise mobility (EMM) solution. While these new solutions offer capabilties fantastic - and Zenprise team have done an amazing job in recent years, creating a leading position - I believe customers will be more interested in looking at solutions that earn their is they will be "Xen bands." be looking forward to how XenMobile integrates with ShareFile, GoToMeeting, Podio, Netscaler and of course, XenDesktop and XenApp.
Of course, the integration points with XenDesktop and XenApp hit closest to home for me, since they are the primary solutions that I look after the point of view of product marketing. Our customers use XenDesktop and XenApp to enable mobile work styles from the days when a mobile device simply meant laptop! But now we have expanded our scope to include Citrix Receiver for Windows application delivery to all kinds of tablets and smartphones - in fact, some 3 billion devices are able to get their Windows applications, however, as a generalized "on road." up our capabilities were, there is always something missing from the picture; we could safely get Windows applications on the device, but we could not help secure the device itself. Now with XenMobile MDM and Mobile Solutions Bundle, XenDesktop and XenApp customers can get a system from end to end mobility down to the end. For Citrix current customers, this is a piece of the puzzle they expected. It is the first of its kind in the industry, and unlike other "solutions", he is ready to go today (well, Monday, February 25).
What's even more exciting is what it means for the IT people in charge of the mobility strategy, which might just be learning about Citrix through the launch of XenMobile. Yes, they were probably shopping for MDM solutions for some time, and many probably already knew Zenprise accordingly. Now that Citrix is on their radar, their world, and the strategic value they can bring to their businesses, just got a lot bigger.
Say you're the expert in your business mobile. Your days were probably consumed with native iOS and Android apps, making sense of enterprise solutions oriented and trying to deal with all employee-owned devices. When someone approached you about Windows applications, you probably reflexive pointed him down the hall to the office guy or taken down some requirements to pass on to developers working on all mobile recoding.
There is no doubt that penetration and volume of Windows applications is huge, and they form the backbone of how business is done. However, there is simply not enough time in the day or money in the bank to convert any Windows in mobile.
Now imagine that you discover that Citrix offers a solution that can not only give you the MDM business you have been shopping for, but also encompass mobile and Windows applications as well. And there are tools in the solution that can help optimize Windows applications for touch mobile experience. And you do not have to rewrite applications to run on just about any device you can imagine. And you can run, manage and secure applications in the data center. And that users can connect to mobile networks in these applications, no problem. And users can access it all via self-service, a showcase of the joint venture for Windows and mobile applications.
All of a sudden, you spent thinking about a "challenge of mobility" tactics to a "possibility of mobility." enterprise-wide
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