you know that there is something strange in the air when the front page of every industry publication with "more news" emblazoned over a fight or another between "tech- Giant "or" Breaking News "of a mega-merger or change in strategic direction.
with the recent splitting of HP (and its recently by the public Announced Departure cloud Arena), which as daily updates and clarifications to the Dell / EMC VMware deal seems, and an anticipated resulting shift in the tech giant orientations, today's landscape feels something like an episode of "game of Thrones".
Dueling fief lords and family betrayals fight, it is easy to draw parallels, but it's hard to know who will come out on top. I'm more known too large to have an opinion about the industry, mainly because I have lived a long time, "on the other side of the fence" as IT customers. But to pay in my current day job as Citrix CTO, I focus on one thing - delivering what our customers need. I can tell you, I've definitely learned what they do not need -. Confusion
In the last six months here at Citrix, I have traveled thousands of miles and talked to many customers in numerous industries, and here is what I hear over and over again: in the face of growing competition and ever tighter margins, transform and digital and agile organizations are pushed to be to achieve that, they crave a trusted partner, not just one. Providers who work alongside their teams to reach them in their strategic business goals.
Add to conditions to help Game of Thrones , they need someone to ride to help the dragon. What they do not want is a partisan supplier relationship as the vigil, with the promise that "your past will be deleted, if you will come in this barren land."
Let's delve a little deeper into this. In 2011 postulated Mark Andreessen, that "software in the world, is the food." That could turn out to one of the most profound statements ever; transcends time and never to be relevant as it is today in my conversations with our customers in 2015, it is clear that the applications - or software for enterprises - is now considered a major driver of innovation and competitiveness. Applications and the safe delivery of them to any device, continue to be a gateway to new services, products, customer experience and revenue generation.
A strategy application is now a business strategy.
Yesterday, most organizations had relatively simple environments installed on desktop or laptop device applications. In almost all cases, the devices were exclusively for the company. Although the environments would be easy, the end-to-end management of them was inefficient and often time consuming.
Today, as we will have reached the end of the PC era and the combinations of paradigms such as virtualization and consumerization accepted norms, we have to deliver a huge increase in the number of devices, locations and networks Desktop PCs and Windows Mobile and SaaS applications used seen.
Tomorrow, the future is a hyper-connectivity and hyper-scale, but this is not a simple case of "past off and the future" - yesterday and worlds of today have to tomorrow to coexist solutions and work in consistent to support future growth and competitive advantage. Only a true partner will understand this approach.
We aim at Citrix that partner to be to make sure that we each organization will move to the tempo of companies and understand pace will be very different, depending on the individual customer. We get and allow , which continues to realize the benefits of customers existing investments, but they are flexibility and choices along their individual business transformation journeys.
, the tempo of companies will make some big challenges for our customer, as they beat to assimilate the right balance of fast new business-enabling technologies to the management of existing infrastructure and applications endeavor (see more on these challenges and what I call "the continuum application" here).
In my world to create gorgeous products for customers, the "political" world does not matter, it's all about the customer, their partners and is committed to delivery, giving them to transform their business help.
In Season 1, Episode 7 of Game of Thrones, it was announced: ". If you Game of Thrones game, you win or you die A lot of the" what is now going on in the technology industry before feels just like that. However, if you add the Customer dimension, , if the customer win not know, we all die anyway.
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