Enterprise Mobility Management is so much more than MDM or MAM or MCM (you choose your favorite 3 letter acronym - maybe even create some new ones) the basic task of the mobility management is building a workforce more efficient, with improved levels of productivity tools that simplify operational complexity to provide connected experience leverage, making this vision a reality. For a long time this meant the line of business mobilization of Windows applications on smartphones and tablets, which Citrix has done and continues to do very effectively, by leveraging Citrix XenDesktop and Citrix Receiver power. Adding CloudGateway scenarios in this mixture allowed extensions on the base, which has enabled us to "snap-in" on demand, native mobile applications with security checks at the enterprise level. Integrating best-in-breed capabilities Zenprise management system makes this even more complete story, and the underlying data platform with Sharefile links all of these multiple access scenarios up in a pretty package. Other components of the Citrix portfolio, with NetScaler, GoToMeeting, GoToAssist, Podio, increase and accelerate the specific use cases, the improvement of sustainability, scalability, usability and functionality rewarding.
With all these elements in a pluggable "snap-in" architecture that allows to pick / choose cases and key usage scenarios, and therefore design enterprise environments without need to re-architect the network or re-educate end users, provides Citrix customers a significant advantage in how enterprise mobility is managed.
I'll talk to our annual conference for end users to Citrix Synergy 2013, SYN309, where we will look at this whole picture, right to make appropriate choices, the design of access scenarios and put all together to achieve the goal of ending improve efficiency and labor productivity. We are going mobile, and we are very happy you all to join us on this journey ....
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