money as service providers looking for customers dependent is entrepreneurs see the ability to start in. hosting and hosted services business, strong technical implementation after the Citrix service provider Reference Architecture, but now build more sales and marketing need help to grow the business. To add managed service providers desktops-as-a-Service (DaaS) to their output, but are not sure, could acquire what current customers.
But there is good news! The Citrix Service Provider program is not only technology licenses. The Citrix Service Provider Partner Program end-to-end technology features, business and marketing support to thousands of service provider partners worldwide.
We marketing- the trends in service provider and watch technology industry marketing changes' ve tracking. Here are 3 important marketing trends for what. In and what's out for DaaS Marketing
1) Cold calling out
In 2015, I am always surprised, with cold calling to see hosted services company to new customers say to find -Still industry surveys, it happens more often than you think. In an age where users have up to 70% of the purchase researched before they even talk to a supplier, and where the Internet is an important source for the buyer, it is important for vendors Citrix service spending time view drive buyers attracting, creating content to educate buyers and calls for action that the buyer to move along in the sales process
all have Citrix service provider no charge access to Citrix marketing IQ -. a campaign system for e-mail efforts biased, in person events, and more. Quickly and easily build desktop-as-a-service-specific go-to-market campaigns you build your business and increase your pipeline and opportunities.
Best news yet help - MarketingIQ is quick and easy to learn. A Citrix Service Provider shared the story of a seller a campaign hosted desktops up before a winter storm hit the area. The campaign was set up and running in a very short time -. And generate many new leads of customers interested to keep business moving by adverse weather conditions
trading days cold calling for only an hour or two of campaign management and see better results
2) content marketing is in
blogs, white papers, infographics, videos, checklists, e-books -. what do you use to evaluate a major purchase? Odds are your customers do the same - online research with the materials that you provide on your website, thought leaders and social media channels
Citrix has done the work for you .. Find ready-marketing resources, where you can add your logo and contact information, then use to drive interest.
See the Citrix (partners only) Resources, customizable marketing resources like an educational video explains hosted desktops, a hosted brochure applications and desktops, in a press release submission, a Workshifting white paper, customer-focused sales presentation and much more.
Educate your audience quickly with pre Citrix Resources.
3) Sales Enablement is always in
If you have the marketing tactics and uses Citrix Tools followed, will lead have to call , Educate your sales team with already created Citrix resources on Citrix SalesIQ. Find DaaS sales and positioning information, industry background and more to arm your sales team to success.
Visual learners? Absorbing how to position and removal of a desktop-as-a-Service office ring with the educational video Citrix desktops-as-a-Service and Hosted workspaces Demo
For more information :. Best marketing demand gen and sales tactics for service providers
service more about the marketing of a DaaS offering in a recorded webinar I was pleased to learn last month with our dedicated service providers present. We cover some of my favorite topics inbound marketing, content marketing to drive net-new leads, and the importance of social media marketing.
I real examples of service providers shared with inbound marketing to drive their clients. and reseller channel
The webinar also covers how to structure to build and allow your reseller channel with a focus on sales acceleration, marketing excellence and operational efficiency
indication the webinar .: Best marketing, demand gen and sales tactics for service providers
Read more marketing tips for service providers on Citrix marketing blogs
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