In today's hectic world, there is a constant, you can be sure of -. Change happens. Around the world, evolving enterprise data centers to enterprise clouds. Transformational change which, in turn, brings a number of pain points for organizations, or as I like to think conversations still take place.
Now I will be quite frank, I am not guru network, and I pretend to be. But in the areas of marketing my role and also my partner marketing role, course, I find myself thinking about what is it that the top of mind for business and iT managers even when talking about this great world of "networking"? What are the pain points - in simple terms - Who can spark conversations and ignite the engine of demand
Well, in my quest to find those answers, there is something that is clearly apparent. Citrix NetScaler rocks. I mean that literally. With its own hashtag trend, it seems everyone is talking - with some 2325 followers on Twitter ** at last count, and rising, it is clear that there is much to talk about. NetScaler is the choice solution to optimize, secure delivery and control of enterprise applications and cloud services. If you are looking for an overview, I highly recommend giving this video views - featuring Brian Madden (of BrianMadden.com) and our director of product management, Steve Shah. It gives a great insight into NetScaler, SDN and network virtualization in the data center. But, getting back to the original question, what is it that IT managers are (or should be) given that they reassess their networking strategy and infrastructure, ready to embrace this transformation to the cloud open arms ...... what are their top careabouts? Here's what I discovered:
- Application availability is crucial: The companies operate applications and depend on these applications are available at any time. the application downtime directly affects profitability. Not an option in today's business
- The increasing demand for performance :. poor application performance is number one reason given for low adoption application. If an application is slow, users simply use the habit he
- load increased infrastructure :. increased loads on the existing data center and network infrastructure are occurring more and more applications are delivered over the network, and applications become more complex. Scalability is an important concern
- Security is essential :. IT organizations must adopt a layered security approach to protect transitions and sensitive information carried on the Web, including the deployment and network firewalls and application WPNS. This is a must to ensure secure remote access
- Extensibility :. As IT managers transform their traditional datacenters in the clouds of the company, they need real solutions that performance across ON- demand for cloud-like elasticity, scalable capacity to seamlessly meet growing application traffic and consolidation of basic networking capabilities such as load balancing, security and acceleration for all data center applications in a single platform. In short, it is preparing for tomorrow today
- preparation Cloud :. The world of enterprise computing is undoubtedly evolving at lightning speed in the cloud computing era. With this change comes the growing need to transform traditional corporate data center into an enterprise cloud. And guess what - NetScaler is the most advanced network platform in the cloud world for application, desktop and data delivery service that is the y
Now it's time to talk ... ..
Very well - if they are the pain points Citrix NetScaler is a unique position to respond. Here's the good news ... ..We just have materials to help get conversations started today
There is certainly no shortage of material when it comes to marketing NetScaler - in fact, theres a ton of campaigns available from emails and landing pages in webinars or seminars, even copy blocks to use with your social media campaigns. All these come packed with a number of resources and offers to use as a call to action for your customers. You name it, Citrix Marketing Concierge (CMC) that you have to jump in, meet these common challenges and begin pipeline construction conversations. Here's a look at what is going to networking:
1 - Secure Virtual Desktop Infrastructure with Citrix NetScaler
Ensuring network security and security applications for XenApp and XenDesktop NetScaler customers. Deliver a consistent and robust set of network layer security, security of the application layer and access capabilities in advance. . Search for me in CMC using the word "foolproof security"
2 - End of the visibility of the end with NetScaler Insight Center
Like the enormity of the data in the data center increases, iT managers face the challenge of collecting and analyzing vast amounts of data passing through. NetScaler Insight center offers one-stop for all applications and desktops in the center of data, exploiting the native intelligence residing in ADCs, help IT teams identify business trends and to determine traffic conditions in real time. the result is a data platform for network-wide providing visibility unprecedented insight in real time to traffic in the data center search for me in CMC by using the word "visibility"
3 -.. Gartner Magic Quadrant for ADCs
Citrix positioned in the leaders Quadrant for Application Delivery Controllers for the seventh consecutive year the Gartner magic Quadrant report focuses on the supplier's ability to solve complex application deployment issues. The report highlights how NetScaler ADC solutions feature innovative technology TriScale, which offers elasticity, simplicity and expandability. This allows organizations of all sizes to scale effectively their top data center networks, in and out to deliver applications, work and data to all user stations, on any device, over any network. Search for me in CMC using keywords "magic quadrant"
4. - Why Citrix wins in the data center
3rd party ideas rock. Use this campaign to arm customers with an overview of industry analysts, professionals and Citrix experts on the characteristics that make NetScaler the only ADC ready to meet the demands of today's network infrastructures. Solve the puzzle by ADC market with this campaign, featuring a special report of the World Network. Look for me in CMC using the keyword "enigma"
5 -. Webinar-in-a-Box. NetScaler XenDesktop feed
Customer references can play a vital role in your marketing toolbox providing the peer review both need a lot of buyers have in their research process and selection. This campaign has a rider to the Citrix client Sharks Sports & Entertainment, the parent company of the San Jose Sharks where they discuss how the implementation of their effective solution enabled Citrix Virtualization mobility - and beyond
Search for me in CMC using the keyword "sharks"
6 -. Seminar-in-a-Box. Why Citrix NetScaler?
Citrix NetScaler is the superior option of choice when optimizing XenApp and XenDesktop environments. Offer your customers a clear understanding of the benefits Citrix NetScaler differentiated offer, including the best end-user experience visibility from start to finish, increased security and unparalleled support from a single vendor. Search for me in the CMC using keywords "why NetScaler."
And there is more!
This is true, believe it or not there are also a number of resources through Citrix Syndication you can use today. Remember, link your campaigns with relevant content hosted on your website not only provides customers with more timely information, but it can also help drive more leads. For example, encourage customers to learn more about Citrix TriScale Technology Product NetScaler NetScaler or even how to address key concerns with load balancing. All content is available now through Citrix Syndication.
For more information on these free programs Citrix Marketing Concierge and Citrix Syndication , and access to materials, visit www.citrix. com / partnercentral today and select "marketing programs."
Stay connected
Stay updated on the latest news, campaign materials and availability of Citrix marketing channel
Follow us on Twitter @ctxsyndication | @ctxmkgconcierge | @citrixpartners
Join our LinkedIn group
You can also go directly to me louise.malinosky@citrix.com
** NB - since the time of writing this paragraph, @ NetScaler has increased their fan base of 27. Not bad for a few hours -.. #NetScalerRocks Fact
0 Komentar