Google announced changes to its search engine that will prevent popular pirate sites appear frequently. This movement is hoping to placate movie and music studios / holders as well as rights Google fights against piracy in recent changes the search engines. Google have tried to thwart the growing number of hacking sites that have sprung up in searches, this time aimed at preventing the most famous pirate sites and the most common to appear in Google searches.
By targeting specific sites to block to appear in search engines, Google hopes that their efforts will slow down piracy. When people can not find download links or illegal streaming sites of their Google search then these supposedly notorious pirate sites not have much traffic. This move comes after their previous fight against piracy in 2012 has not been received as warmly by the music and film industry, when they felt Google was not doing enough in the fight against piracy.
This announcement came with Google published their report on how Google fight piracy. With their new tactics, the company also introduced changes to the auto-complete and ad format section of their search engine. If someone searches for a way to watch a film or broadcast TV online, then instead of illegal sites appearing it will show only legal methods to watch online content, with links to Netflix, Amazon and Google Play. If an auto-complete returns with too many sites that have been marked for hacking, usually by the music companies themselves, the offending words are deleted.
One concern with this new tactic of blocking entire sites comes back to the old argument of illegal censorship. If a site has a link on her offending, rather than blocking the link, the entire site is likely to be removed from Google searches. This can be a particularly difficult problem to deal with sites like Reddit or any other site users submit content. As Google fight piracy in recent changes the search engines, it will be interesting to see if they fight against piracy in effect, or just too much enthusiasm block websites.
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