Netflix, 10 innovations that have changed the world

Netflix, 10 innovations that have changed the world -

20
May
2016

since its inception in 1997, Netflix has grown from a small start-up delivering DVD correspondence to the first source in the world of international streaming movies with more than 80.5 million members worldwide, including 35 million who watch International Netflix. In that time, the company breaks down barriers, pioneered the industry and set the standard for others to follow. More important than how Netflix changed society. Services, personalization and content had an effect on how we look at all the movies and television. Now, instead of looking at what we can whenever we can find it, go to the movies or to rely on bulky cassettes or DVDs we watch what we want when we want as often as we want. This is a look at 10 innovations that have changed our lives

10 Ways Netflix changed the way we watch TV .:

1. Netflix, the original

the original concept is perhaps the greatest innovation the company has ever made. It led to the giant company that we have today, and all the other innovations that were to follow. It is the brainchild of Marc Randolph and Reed Hastings who remained CEO until now. The idea came to Hastings after paying huge late fees for a film, he wanted to offer movie rentals that were not only cheap but easy to treat. Randolph Internet at the table. He had worked in similar businesses before and knew he wanted to sell something on the Internet, but not exactly what. Solution, sells movie rentals on the Internet and delivered through the mail. Together, the two men and only 30 employees started a company that has led the company to hire traditional films out of business and forced the modern entertainment industry to comply with a new paradigm.

They were first introduced in 1998 with a Netflix pure rental model that came with the associated late fees. It was completed a year later with the addition of the subscriber model that eventually led to the end of the original concept. Since then, the company has been growing the business based on the fixed costs of concepts and unlimited rentals. It was not an easy ride to the top. The company has not been profitable until 03, six years after its founding, but this is mainly due to the growth strategies employed by Hastings and Randolph.

Meanwhile, Netflix has been offered to BlockBuster who refused to buy, a decision that ultimately led to its demise. Since 05 Netflix sent more than 1 million movies a day, a volume that Blockbuster could match. Blockbuster is still active as a brand owned by Dish Network, but fell from its peak of 9,000 stores and 60,000 employees just 50 stores today.

2. Netflix, the subscriber model

Following the creation of the company the switch to the subscriber model is the second largest innovation to date. Until then renting movies were a clumsy process, even when using Netflix. Viewers must sign in, choose a title, pay for it, wait, watch, send it and we hope not to incur late fees. The fee for the films were low compared to a rental store, but still high compared to today's on demand model, and they could increase substantially if not returned within the specified time. The original model has enabled users to watch Netflix internationally for a low film load, late fees and lower all the ease of the house, but was simply not enough to really capture the eye of the market.

The transition to a subscriber model was a gamble, but one that paid off. In the first year of its launch, it became clear that he was the future of video rentals and quickly eclipsed the original business model. In 00, it was abandoned in favor of only subscriptions and this movement has led the company to growth and profitability. The fact that users can watch movies when they wanted, as often as they wanted to, without delay and without late fee was revolutionary and changed the nature of the movie rental business.

3. Netflix Queue

You may not think of the queue as a major innovation, but it is fundamental for the Netflix experience. It allows users to populate and curate a list of movies, TV shows, documentaries, cartoons and other content provided on DVD for viewing. The list is used to determine which movie is sent by the next post so users do not have to go sometimes expensive process of choosing what to watch. Whenever a movie is returned a new movie is sent. If a movie is not available, the next on the list of queues for delivery. Members can add or remove movies and up or downshift will even provide comments and notes, which are then used by the platform to suggest new titles. A basic subscription allows a movie at a time, the next level is 2 movies at a time. Both mean a loan home movie to watch and another in the mail, providing a steady stream of ready to watch the entertainment.

4. Recommendation custom system

The business model can be subscription sales Netflix movies, but is also a technology company and the product customization. The platform is built around a personalized travel recommendation system that uses a variety of algorithms to match the content preferences of the members. The system uses ratings and reviews of past viewers and match films to viewers based on their history and comments. The software has been in development for over ten years, long before the company paid a $ 1,000,000 price for developers who have managed to improve the performance of 10%. The algorithms display the content in two dimensions; securities are listed horizontally, vertically genres, classified by preferences providing members a personalized unique experience.

One aspect of the algorithm is that it is global. It uses information from users worldwide to make suggestions without regard to gender, location or age. Suggestions are made solely on the basis of past viewers feedback and preferences of individual viewers. Each title is grouped into thousands of "clusters" based on the content, every spectator is given a number of clusters and these are used for a movie to members. Because there is no demographic polarization suggestions are based on what other viewers watching a particular video, not that viewers are.

5. Move To Video Streaming

Netflix impact on how we get our video content has become more evident with the transition to the broadcast. When Netflix started there was a DVD rental company housing an inventory of more and more films and content. It was a blow to the traditional rental companies like Blockbuster movies, but an inevitable change. Over the years the streaming content came on the scene and the company started slowly the switch, but the change moved into high gear in 07 with the launch of video on demand. Within three years the Netflix move lost its place as the most important customer US Postal Service, but has become the most visited Internet site outside of working hours. Frankly speaking, the video on demand subscription service is now the driving source of income and major sources of change through entertainment, television and film making.

In early Netflix was not the only one to move streaming, nor is it only today, but it is the largest and first international television broadcast provider and other content on the planet today. This movement was the heart of the ability of the company to grow and dominate the market.

Change did not come at once, it is almost never done. Initially, the streaming service did not begin with unlimited access to sea. Subscribers to DVD original services were allowed a broadcast time for each dollar spent per month. For most, this meant 17 hours, or $ 16.99, but eventually the cap was lifted. When the service and Hulu streaming Apple came on stage the company decided how to counter the threat of competition was open to unlimited access for all users except those using the low cost base disk $ 4.99 / 2 per month plan. Longer service has evolved to today's rates run between $ 7 and $ 12, with a month free trial for all new users.

Perhaps the most compelling feature of the subscription is the ability to use multiple user profiles to access an account. Up to five profiles can be constructed with each subscription, from five different computers, as long as the original account was registered in this device. This feature is especially helpful for families or roommates. The only limits to the international dissemination Netflix is ​​copyright, locally and internationally to block certain content in certain areas. The sad truth is that not all content is licensed in all countries, or provided by Netflix, and are blocked. You can unlock shows using VPNs for Netflix, but that becomes more difficult.

6. Exclusive Content and Original Programming

Regardless of the model or the Netflix service has always been about delivering content. To do this, he cultivated a vast library built on exclusive deals with many of the top entertainment companies. Over the years the company has agreements with Starz!, Metro-Goldwyn-Mayer, Paramount, Lionsgate and others allowing him exclusive access to popular movies available anywhere else. Their market dominance has led to intense competition for the content and the birth of original programming.

Netflix pioneered the concept of exclusive content when he started buying and developing its own original programming. Initially criticized for his unorthodox methods, the company has proven its ability to produce new shows cheaper than the mainstream media and deliver it in a way that meets the requirements of the spectators. Crossing the line between the rental service at the company's entertainment provider has further cemented a loyal fan base by appealing more and more. The first project, House Of Cards, aired the first time in February 2013 and was followed by dozens of new shows. Partnerships with companies like Dreamworks Animation and Marvel TV also contributed to Netflix in its quest to produce original content to its members. Season 2 of Daredevil, a result of the partnership with Marvel TV, launched in early 2016 in 10 countries simultaneously, another step.

7. Global Reach Unlimited

Regarding unlimited access Netflix takes to the next level. The full library is available to most members with certain limitations due to legal restrictions in some areas. Because it is web-based and streaming members can stream content from around the world, they can access the Internet. In addition, the platform works on almost all devices on the market today.

Netflix in partnership with several device manufacturers to make its services available to more people in more ways. The STB manufacturers such as Roku, the blue-ray players, Smart TV, game console like X-Box, PlayStation and Wii and many others with Internet access Netflix support all applications. This allows the greatest flexibility members, and to stream movies and shows directly to their computers, tablets, phones and especially to their TV. The number and types of devices, it is easy for viewers to watch Netflix internationally all over the world.

8. Binge Watching

Binge watch, it is a buzzword in today's world and practice most of we probably took part, even if you do not admit it. The word leaped into common use in the wake of Netflix foray into the world of serialized television. When Netflix began the list of entire seasons of television series both it allowed viewers the opportunity to watch many episodes at a time, at any time on demand, as they liked.

According to a survey conducted by Netflix over three quarters of respondents said that binge-watching watch 2-6 episodes of a program in a single session, more than half say they watch regularly binge. For many, this can go much higher. When there are several seasons available, it is possible to watch the same program for days at a time, stopping only to sleep.

In fact, binge-watching with original broadcast and cable TV as marathons. Marathons allowed viewers to watch multiple episodes and often aired by season, or another applied subject. The term was then applied to VHS and DVD viewers do the same at home. Its use grew with the advent of streaming and video on demand and is spreading with the exit of shows like House Of Cards and Orange Is The New Black.

9. Change The Entertainment Industry

One of the advantages of the subscription model for the company and the viewers is the lack of commercials. Since the company does not need to increase advertising sales revenues, it saves money by not having to run an Ad sales department and viewers gain the benefit commercial free viewing. Although obviously affects were nice enough, several unintended affects are changing the structure of the entertainment industry. The first is that content creators are no longer linked to the / 60 minutes under traditional television is another that they should write more in a format assuming weekly viewing time of 30 minutes.

The change in the way content is created, how it comes and how the audience consumes forcing other industries to change too. As Netflix grows in the domination of cable, television and film companies are asked to make changes to follow. Not only forced cable companies to fight for the rights to the content, they must create new content and deliver to the consumer in how consumers are demanding now, on demand. Think about it, almost all media sources to a streaming site content where a few years ago, the area was almost vacant.

In addition, the release of the full seasons in blocks allows the company to save money where other content producers can not. The traditional method of launching a show involves pilots, hundreds of pilots produced each year only a dozen or so performances become and many of those fail in a few years. Netflix seeks contracts and attractive content for an entire season. It provides pilot process, favoring its own data in terms of what execs think will lead the audience.

10. The latest "Innovation" Blocking VPN

The latest innovation, which earned him criticism from many users of Netflix, internet calls anyone using VPN for streaming, is a VPN pass blocking Netflix. The reason? Make the law, copyrights and local and international censure not all content is available around the world, helps members VPN evade these restrictions. VPN and other services block or modify a computer IP address and country of ID so that users can have full access to online content.

From February 2016 private services such as Internet access, and ExpressVPN Mullad began reporting blockages which eventually led to a large number of them denying access to Netflix completely. Netflix VP David Fullagar summed when he said "" If all of our content was available globally, there would be no reason for members to use proxies or unblockers. "

One criticism of the blockade is that it will push more people into piracy of content. another is that web developers and hackers find new ways around the blockade. A service VPN, is at least still up and running for users worldwide. the VPN is a service that allows viewers to unlock TV shows around the world, not just Netflix and international TV access continuous with one click.

Netflix has grown from a small technology start-up to a company to change the world through innovation. Its original programming, exclusive content and international Netflix streaming make International Film Popular streaming service worldwide. It has 80.5 million subscribers worldwide as reported in April 2016, and its popularity continues to grow. More than 35 million people watching international Netflix outside the United States and many of them use a VPN for streaming and unconstrained access to many Netflix libraries in other countries. Read more how to use a VPN to VPN Netflix and how can help you bypass all restrictions and watch Netflix worldwide.

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