FindFace, an application newly released smartphone, has taken Russia by storm and potentially put the public in danger anonymity because of facial recognition. The application, developed by Artem Kukharenko and Alexander Kabakov, allows users to photograph people and work on their identity, with a reliability sitting around 70%. It works by comparing pictures social media website Vkontakte, a social media site very popular in Russia similar to Facebook. With over 0 million users, the application is capable of identifying a person in seconds.
The implications for this type of application are considerable and may be potentially invasive. Not only would it be intrusive to have a stranger just to take a picture of you and find later that you are and even contact you. Or even if retailers were able to use this technology to view your browsing habits to target you with advertisements. Enforcement would be able to use facial recognition to pick up suspects in a crowd and identify them quickly.
Since its recent launch, the application has gathered 500,000 users and nearly 3 million searches were conducted on more than 0 million users around the site Vkontakte. What sets this program apart from other facial recognition is the speed and efficiency of matches are made. The algorithm used is much more effective than others because it is able to process and search through over a billion photographs in less than a second, while using a normal computer.
FindFace creators look for other opportunities with the software as they believe it can revolutionize online dating with people that can photograph those that interest leading them to meet potential ups through social media online. Of course, this does not appear to be a legitimate means or even moral to meet people, but the potential implications of this technology are far reaching. The software can be used on a photographic database, but currently not Facebook as social media site stores the image content in a much more complicated way. Both Kukharenko Kabakov and intend to sell their software to the highest bidder, so there is not which organization or company could adopt this technology.
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