Big data and big brother

Big data and big brother -

10
Jan
2013

democratization of broadband Internet requires daily discharges of billions of data on the Internet, be it video, images, sounds, text, data .... submitted by individuals, companies and even government agencies . This is what we call the "big data," a term which implies some marketing, but explains a reality: the amount of data sent, received and stored every second has become so important that it is almost impossible to verify with the traditional analysis tools.

Each day, 118 billion emails are sent worldwide and 2,450,000,000 different content are posted on Facebook. And Internet data flow will not decrease since the beginning of 2020 it is estimated that each month there will be 10.4 octects zetta and 10 400 billion gigabytes of data dumped on the Internet.

humans are not the only ones responsible for this flood of information. The equipment we use at work or at home are in fact increasingly connected: cars and the home automation tools are increasingly equipped with sensors to provide information about their environment, temperature, etc ... the development of social networks and smartphones with all the possibilities of creating and sharing content they offer have changed the situation.

More companies will seek to exploit these data, which represent a wealth of information, so they can be analyzed. Publishers and software companies have developed sophisticated techniques to analyze the data in a comprehensive way. Marketing, for example, now operates all available data on a client, without hierarchy, age, occupation, where they shop near them ... The goal is simple: know which client to focus on, which customer to keep and what is the most profitable customer.

a company that works for mobile businesses in France have announced a customer database of 20 million subscribers. All location data is collected and stored. They can be exploited only if the operator wishes, said the CEO of that company. Thank you to the "big data", we can communicate with the client offers couponing on his smartphone when out for a store. But they can also invade your privacy without your knowledge and without your approval

The choice of a VPN service allows you to be anonymous on the Internet :. A VPN provides a secure Internet connection with an IP address for anonymous Internet use without restrictions. A VPN encrypts your Internet connection with a level top secret encryption. Even your ISP can not detect the sites you visit or downloads that you do. It protects you against hackers and eavesdroppers listening or trying to obtain sensitive information.

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