the Office of the Commissioner of privacy confirmed that Google search for a given medical device to place a user to be "followed" by the health-related ads on independent websites.
Canada regretted that the so-called "behavioral" ads based on the history of web browsing. While they are not illegal, a law on the protection of personal information in the private sector in Canada does not allow consumers to be targeted based on "monitoring of sensitive data", including aspects of health .
If Google's policy on privacy prohibits advertisements based on race, religion, sexual orientation or health, the US giant acknowledged that some advertisers who use its advertising service does comply with this policy.
in response to the Commissioner's inquiry, representatives of Google, they say committed to provide more information to advertisers to increase its efforts to monitor tracking marketing campaigns but also to provide more training to staff and improve its automated review.
The California-based company said it would implement these measures by June
According door Floor-Google Canada, the company said it had worked closely with the Office of the Commissioner and is pleased that this issue can be resolved.
Mme. Bernier also expressed his satisfaction to see Google do to solve this problem, also stating that most Canadians believe that health information are "extremely sensitive".
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