Simplify EMM Mobile App Development with AnyPresence and XenMobile at Citrix Synergy 2015

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Simplify EMM Mobile App Development with AnyPresence and XenMobile at Citrix Synergy 2015 -

We are pleased to have a guest post from today Richard Mendis, Chief Product & marketing Officer AnyPresence.

at Citrix Synergy, next week in Orlando, we go over some exciting things to talk that happen with AnyPresence and XenMobile. If you will be there, stop by and see us at booth # 803. 'Til then read what Richard has to say; pretty interesting stuff, to be sure!

In recent years, smartphone proliferation, the company either has had a personal or company issued with devices to access enterprise resources with employees. spent in response IT organizations, the vast majority of their enterprise mobility time and budget focuses equipment is protected to ensure the safety and company data if the device is lost or stolen, in widespread adoption of mobile Device management (MDM) solutions as the resulting first component of an Enterprise Mobility management (EMM) strategy.

After the devices were safe, the focus of the management of smartphones finally moved to manage the smartphone apps. Mobile Application Management (MAM) capabilities was another important part of the EMM, helping IT to implement and enterprises to manage mobile applications on both proprietary and personal devices.

Although it was focused on mobile devices secure and the apps that run on them, there was a massive shift underway in other parts of the enterprise: Line of business organizations were for cross-platform applications on the demand responsive mobile channel to serve requests. These organizations were getting quickly built overlooking the Time-to-market pressure applications, and either developed organically without IT or outsourced development to third parties. This pressure has not diminished, and the complexity of the application requirements continue to grow as the number of end points even more fragmented with wearables and other Internet of Things (IoT) devices is. As a result, a significant has emerged "app gap", where the need for mobilization of business processes with enterprise applications of a company development has obtained bandwidth (see Figure 1) Fig.

Figure 1: the App Gap (Forrester)

IT now a unique opportunity to play an important role in the development of the EMM is confronted. Instead create development by annoying limitations barriers app, or scrambling to keep up with the app roadmap, the IT value creation can support line of business organizations offer through secure mobile app development permits. This can be achieved through the extension EMM include non-proprietary mobile backend services (or MBaaS) functions, standardized, secure data access provide information systems and software development kits to the source (SDK), which can significantly reduce the time it takes to build cross-platform enterprise mobile applications

Figure 2 :. EMM expanded MDM include, MAM and MBaaS

It is important to note that this is about traditional middleware or service bus layers not only to the standardization of data access. Rather EMM expands contain MBaaS functions that allow for:

  • abstraction from multiple data sources
  • secure
  • , multi-point integration and authentication
  • context responses
  • mobile services (push notifications, SMS)
  • app-specific business rules and role-based access (server-side logic)
  • client-side acceleration (caching, native classes)
  • full access to source code and portability across MBaaS and

    ensure SDK layers

These functions that IT will react simultaneously and expand mobile app development processes, without conditions, provide on the front-end tools or frameworks that Developers can use. Moreover, with EMM next-generation solutions such as Citrix XenMobile and AnyPresence IT can go further app development for the post-PC era of smartphones and tablets to enable, but also a strong digital infrastructure foundation for the inevitable acceptance of wearables establish, IoT and other emerging channels. please Synergy AnyPresence Booth # 803

to read more about how EMM developed app development Enablement and governance, and a demonstration of the next generation of EMM capabilities to see, visit

Richard Mendis
Chief Product & marketing

Richard Mendis has over 20 years in the software industry and information services. Richard VP of Solution Management Last time was working with SAP in the CTO and sustainability offices. Richard joined SAP through the acquisition of his last start Clear Standards, where he was co-founder and Chief Marketing Officer. Previously, he was vice president of marketing at Current Analysis, a technology research firm. Richard is a frequent speaker on a variety of enterprise mobility topics from various industries, including health care and energy. He has a Bachelor of Science in computer science from the University of Toronto.

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