What is VPN and How does it Works: 5 Simple Doctrines of Zen language. Straight up.

5 Simple Doctrines of Zen language. Straight up.

5 Simple Doctrines of Zen language. Straight up. -

Language is where our minds think alike. It reflects our highest aspirations, our deepest desires, the authenticity of our commitment, our heart. Language takes a universal message to the synaptic leap in the media, space, time, culture and psychology to release its meaning in the recipient's experience. stuff really powerful. An art form. Try to get across what you want to say with precision and finesse. Not a sport for the faint of heart.

Deserving of our great care and attention? You bet! When "we" is our society, words are live currency with our customers. It is important absolute value in all interactions. You already know intimately. Anyone who writes content is faced with trying to get the tone, style, and the right wording.

So how can we encourage the inspired communication, not only with our customers but our partners, colleagues and friends? Here's a start to the conversation. If we embrace several principles of well-designed language, we can not go wrong: it simple, fresh, trustworthy, relevant and user-friendly. That's all. It is not everything in the toolbox, but it's a damn good start. Read on for a quick portrait of each modifier. And then try to write for your customers with these in mind.

(Credits appear at the end of this article.)

Fresh

Synonyms: bright, bright, bright, creative, clean, alert, light, novel, original, clever, inventive, breezy, artsy
mental video: juice splashing while slicing a lemon
favorite line: "girrrl ... you go."

easy

synonyms direct, fast, simple , easy, easy, simple, where you need it, when necessary, classy, efficient, condensed, handy, fundamental
mental video: Runner check laces before a marathon
favorite line: "Talk to me"

Simple black dress

relevant

synonyms appropriate, timely, relevant, important, thought-provoking, relevant, germane, significant
mental video: a doctor examining a patient images with
favorite line: ". This will help you "

surgical monitor

Trustworthy

synonyms honest, reliable, warm, authentic, consistent, stable, reliable, accurate, useful
mental video: The sun rises
favorite line: "I am here"

Hands held in trust

Friendly dog looking up into your face

friendly

synonyms. warm, sensitive, open, nice, kind, funny, goodhearted, gay, kissing, caring, smiling
mental video: A cup of cocoa offered in the cold
Favorite line: "? What can I do "

Kittens

This is the end of this blog. Almost.

the passion and humor belong somewhere in this mix, but that can wait for another blog.

a verb, a noun, an adjective and walk into a bar ....