There is something I like would you know everything about me. I'm a geek and proud of it!
so it should not surprise you if I say I'm a big fan of Star Wars (Episodes IV to VI, that is)! After Luke, Leia, Han (yes, we are on a first name) grew up and Chewy (as he likes to be called by his closest friends), it was great (to see an emphasis on old) the faces of our old friends in the latest trailer for the new film.
in my opinion, what makes Star Wars so successful is that the films are not as a character or a singular heroes, but that every character is important and necessary to their own critical moments. What would have happened if Han Solo not protect in sweep hatch back when he tried to blow up the Death Star? The films are more than just an individual, it is about an alliance of rebels to work together to create a successful outcome. In short, they are about the power of teamwork
At Citrix, we follow these same beliefs. That multiple pieces (or characters) are needed to a successful solution to build (or the Empire defeat). This means that the capacity need to choose the right infrastructure and software for your business, allowing you to create your success. You do not want all aspects of your solution are simply forced from one place to source, because that is what a seller wants you to do. Providers know how big to make technologies, but you know your business best. Why settle for just one?
Citrix has always understood the value and importance of choice and our clients the opportunity to create solutions that meet their changing needs. In our 25+ years as a company, partnering has always been part of our DNA. It is at our core and we know how to do it right. We are open and we are working with our partners - like the Rebel Alliance - to drive toward a common vision. In the case of IT, it's great to deliver solutions to our customers the choice and needs to be built.
While other vendors only scratch the surface of what it means to be open, Citrix has ALWAYS focused customer choice to the provision. Especially with Citrix Ready, our partners verification program that supports all types of partners and Citrix products. Often copied but never equaled, our affiliate program (also known as Rebel Alliance) is the embodiment of the customer's choice. I know I was on the team that brought it into being eight years ago. Customer choice was the number one reason why we created the program and the results speak for themselves. The program has 11x more partners and there are 10 times more Citrix products verified as Citrix Ready market marked as on the other side (the "Dark") side compared to those.
Why was this a big focus for us? Since Citrix customers have different requirements and these requirements change over time understands Citrix Ready has been purpose-built customer to enable to adapt their changing needs with reliable and verified technologies -. to end of hypervisors applications to public clouds to servers points to printers and peripherals ... I've just started'm getting. The most important thing about this partner ecosystem that provides customer DIAL . And today a decision does not mean, lock in -. It is simply a way to get started and adjust if necessary
Another incredibly important example of our support for the choice of the customer is our partnership with Microsoft . We are the Han and Chewy partnerships.
We have partners for almost as long as Citrix has been in business. Citrix understands that for many of our customers Microsoft applications and infrastructure solutions businesses are crucial and are not going away any time soon. The close partnership with Microsoft provides a high quality customer experience and offers unique technology integration and interoperability. We are oriented to work in our goals, our sales team, and we understand roadmaps of the other. We drive success for our company and more importantly, our customers.
Our customers are excited about Windows 10 and Citrix has worked to offer our solutions to ensure the best experience and complexity for our customers easier as they make the transition.
Microsoft knows this and invited us in their Windows 10 Launch Tour to participate globally. VMware will not be there. Another place VMware will not be? The Azure Marketplace. (Curious why? Guess who does not support Azure.). But XenApp, XenDesktop and NetScaler are there! As you can see, our partnership is REAL and our cooperation goes far beyond APIs and unilateral while someone else Keynote statements made. Microsoft recently reinforced the strength of our partnership and the lack thereof with other on a Citrix event last month.
I call drop others could and all the great opportunities we list with our broad ecosystem of industry work leading partners, and we are! But, I will instead refer you to other great blogs our partnerships and technology cooperation presents: Cisco, Nutanix, Intel, Google and Samsung.
I could about the out-of-the-gate ecosystem support we have received for Citrix Workspace cloud and partner CLM plans, but again, I will save for another time speak. What I is say that our partnerships, our technical cooperation, and our solutions all on behalf of clients are choosing, and that is "power" ful.
So how do you create march into battle your end-user computing solution, know that Citrix understands the need choice.
We know that you need a whole squadron of technologies, not just one, work together to create success. know Citrix and our partners, IT and the requirements are and this Therefore, we have to put together to work with our partners selection for customers. Do not get to the dark side in sealed. Instead, the power of choice will be to be with you. (Yes, I told you, I was a geek)
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