[Infographie] M-Commerce: buying habits of mobile users Worldwide

[Infographie] M-Commerce: buying habits of mobile users Worldwide -

Mobile Marketing Association selon France, counts 24.1 million smartphone owners France , 44.4% of the population either in French. Worldwide, this figure atteint 1.4 billion .

The success Meeting pair offices Smartphones is no doubt echo Growing success of m-commerce. BUT WHAT Really buying habits of mobile users

Citrix revealed today through June infographic based on recent study results son ByteMobile What are the habits of mobile users Worldwide - HERE key results:

• China won the match of the, largest number of mobile BUYERS, with 43% of mobile users practicing m-commerce
  • on average, 24% of consumers in the world use to pour Their smartphone Their purchases
  • When they are in the store, 50% of mobile subscribers check the prices products on Their smartphones 23% of mobile subscribers check quants Ë tHEM via Their Smartphones AVIS Consumers

• Ebay topped the most popular applications m- commerce, Amazon and Groupon before

• customers are mobile users of Ebay 65% ​​in USE request, against 52 Switch% for services to Ebay via web brand website
• for Amazon, THEY are Less than half (41%) in the USE request, and REMAIN Done June majorité to non privilegier access the internet site, 63%
• Groupon made as to face him bad student with only 33% of mobile users to USE son application, against 71% to pass through the Internet site

• mobile on page load times: an essential criterion in the purchase decision
  • 50% of web pages take more than 8 seconds Ë display on mobile.
  • Nearly floors UN of mobile users (30%) do not exceed 8 seconds of waiting, the EC spent time ILS Their connection to 'drop the app / instead marchant19% of buyers online (web and mobile) ever Their abandoned car cart IL Too much time putting a charger. 43% Sami-have stopped buying online following the loading time issues.

* Methodology

The Citrix Mobile Analytics report fee anonymous Way concernant statistics the Traffic Donnees-on 3G networks and 4G base World of users of first rank (Tier 1) Citrix ByteMobile, pour Produce relevant parent stastistiques to the state of the mobile ecosystem yet not gave.

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